PITCHWORK

Who am I?

I'm Ulrik Hansson – a visual storyteller with a unique blend of technical expertise and creative vision. With a background in IT and technical project management, I bring a structured, strategic mindset to every production. Over the years, I’ve transitioned into the world of cinematography, still photography, and post-production, combining my analytical side with a deep passion for visual communication.

Today, I work primarily with commercial film and social media content for brands like MQ Marqet and Aqua Dental. I’ve also produced and filmed documentaries about the Swedish Royal Family and the Queen’s Childhood Foundation, and have experience interviewing high-level public figures, including politicians and officials.

My career spans everything from lighting and sound to editing and storytelling – always with the goal of creating authentic, high-quality content that makes an impact. With a strong interest in politics, world affairs, and democracy, I’m constantly drawn to meaningful narratives and projects that matter.

Photography

In addition to my work as a cinematographer, I also have a strong passion for still photography. I regularly shoot a wide range of subjects — from portraits and fashion to documentary and lifestyle — and bring the same sense of composition, light, and storytelling to my photography as I do to film. My background in both disciplines allows me to move seamlessly between motion and stills, often capturing cohesive visual narratives across different formats.